Executive Performance

Why You Should Share Your Company Vision With Your Employees

Company Vision Sharing With Employees

September 24, 2019

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Sharing your company’s long-term vision with its employees is key to creating a positive work environment and developing a strong culture. If your employees don’t understand your long-term vision, they might find it difficult to find themselves working for you for the long-haul. They might find it hard to envision where they fit in. But when you have a solid level of transparency, that builds trust with your employees, and trust is correlated with success in the workplace. Let’s talk more about why you should share your company vision with your employees.

You Want Your Employees To Buy-In

When your employees don’t buy-in, they aren’t going to give their best effort. And when effort isn’t being given, your customers aren’t getting the quality that they deserve. Employees are more likely to buy-in when they feel like they are a part of something bigger than themselves. Sharing your company’s long-term vision can help your employees to understand the goals that you are trying to achieve, and how they fit in with those goals.

The Best Work Relationships Are Built On Trust

Think about some of the best working relationships you’ve heard about in business magazines. The word “trust” almost always comes up. You never hear about a great partnership where trust is lacking. That is why you need to prioritize trust with your employees as well. Your employees deserve to know more about your company, since they are investing their time and effort on a daily basis with you. When you share information about where you see the business going and the rationale behind certain decisions, you are going to build trust with your employees. And employees that trust you are going to work harder for you.

A Lack In Transparency Can Derail Your Efforts

When work relationships go bad, a lack of transparency is usually the culprit. If your employees feel as if they can’t get information from management, they are likely to get frustrated. They may even check out mentally, especially if they start feeling as if they shouldn’t be invested. Don’t let a lack of transparency fester. You may not always be able to tell your employees all of the critical information about certain deals immediately. But that doesn’t mean that they should be left in the dark forever. Make sure you update your employees on business happenings on a regular basis.

Company Meeting

When you aren’t transparent with your employees, your company relationships can break down. Your employees may be less likely to trust their managers, and they may feel that the decisions being made by management are arbitrary. When you share your company’s long-term vision, your employees have a better idea of why certain decisions are being made. You don’t have to share every detail of your company with your employees–but they should have a good idea of the mission behind the business and where you want to go in the future. That may mean sharing expansion details or talking more about new partnerships.

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